EDA from "soft business to competitive business"

By Joseph Borel
edadesignline.com (January 19, 2010)

For years, the target of each single EDA company has been to fight for its slice of the EDA cake without considering the strategic aspect of EDA versus product competitiveness. As seen on the chart below, EDA is a key enabler for Time-to-Market and then competitiveness, but to achieve this goal there has to be a major change in the EDA strategy: Less independence for market value increase.

In the past, EDA companies struggled against each other on the market to try to capture customers in a "closed framework", preventing them from getting the best overall combination of available tools from various vendors for solving their own problem This was a low-profile solution for the final customer.

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