Behrooz Zahiri, Magma Design Automation
EETimes (6/20/2011 11:06 AM EDT)
Over the years the semiconductor industry has overcome a wide range of technology issues and market pressures. Today it has reached an unparalleled level of innovation and success that has resulted in… even greater technology issues and market pressures.
Electronic Design Automation (EDA) companies can no longer help the semiconductor industry meet these challenges simply by creating bigger and better tools. Instead, EDA companies need to address the full range of technology requirements that their customers must reconcile with their business constraints.
What is required is for EDA vendors to focus on making silicon profitable for their customers. The way to do this is to concentrate on providing differentiated solutions and technologies that address all of the main business issues.
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