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CryptoManager RISC-V Root of Trust Programmable Secure Processing Core
Shaking up the design services market a la Amazon
Josh Lee, CEO, Uniquify
EETimes (11/30/2012 9:01 AM EST)
Just as Amazon shook up the world of retail, an enterprising entrepreneur could come along and upend the world of design services, a market segment that needs a good shake up.
With chip complexity at it highest and market pressures at their worst, selecting the right design services partner has never been more important. All too often, unfortunately, design services companies live by the old, outmoded and tired "body shop" business model that offers neither flexibility nor breadth of expertise.
From its start in 1995, Amazon has had some pretty lofty goals and has met them. According to its website, Amazon strives to be Earth's most customer-centric company where people can find and discover virtually anything they want to buy online. Why, then, shouldn't design services purveyors have similarly lofty, customer-centric goals?
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