One of the most ignored Intel announcements of recent memory must be Doug Davis’ early disclosure at IDF (China) on April 14 (see the hour-long keynote video here) of the company’s new Atom-based Tunnel Creek, an SOC specifically designed for embedded applications. Intel’s Atom processor, a relatively low-powered implementation of the “Intel Architecture,” has been taking the low-end notebook and netbook world by storm. Atom processors also work well and have been rapidly adopted in the embedded world when the embedded product’s block-diagram resembles a PC. However, smaller embedded systems can’t adopt the multichip, chipset-style design of PCs. Many smaller embedded systems require even fewer chips for cost-effective implementation.