Industry Expert Blogs

Greetings from the Freescale Technology Forum in Orlando, FL. The company’s ARM Cortex-M4-based Kinetis architecture, which I first heard got briefed on under non-disclosure back at the Embedded Systems Conference Silicon Valley, is finally public news. And after hearing the pitches earlier this morning from Reza Kazerounian (Senior Vice President and General Manager, Microcontroller Solutions), Aiden Mitchell (Director of Industrial and Multi-Market MCUs) and Jeff Bock (Global Marketing Manager, MCUs) earlier this morning, backed by a brief plug from ARM’s CEO Warren East, my gut feel from late April remains…industry-standard ARM seems to be the focus-for-future for Freescale, while company-proprietary ColdFire architecture is best-case in ‘coast’ mode going forward.

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