Silicon IP integration has become a major challenge for SoC developers, and there's not much help today from EDA providers or third-party IP vendors. That message came through loud and clear at a Management Day panel at the recent Design Automation Conference, which featured five executives from major semiconductor companies.
Management Day, sponsored by Cadence, involved a full day of paper sessions (one of which I moderated) and one closing panel. This blog is a report of the closing panel, moderated by Ron Wilson of EDN. The panelists included:
- Jitu Khare, director of central engineering, Applied Microsystems
- Michael Jassowski, business and technology programs, Intel
- Ken Wagner, vice president of engineering, PMC-Sierra
- Karim Arabi, director, Qualcomm
- Robert Madge, director of technology, LSI
Much of the discussion gave me a sense of déjà vu. That's because panelists echoed a key theme in the EDA360 vision paper, which states that the EDA industry has focused primarily on design creation and has not served the needs of SoC and system integrators. Anyone who doubts that contention had only to attend this panel and hear what the design managers themselves had to say.
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