This is really a companion Blog to an article I recently wrote, called “Which Design Comes First: Hardware Or Software?”. In this article I argued that the landscape of software responsibilities is rapidly changing, and with it the way the different players can actually make money. I ended the article with the words “Chip vendors are trying to battle their way back into monetizing on software after Android essentially neutralized them. The hardware-software world remains very interesting!”, Well, this deserves some examples.