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The IP Market Is A Way Out From Business As Usual For EDA VendorsGabe on EDA - Gabe MorettiJul. 01, 2011 |
In the space of less than one year Synopsys has managed to open new opportunities for EDA vendors. I am not going to say that the results are a consequence of a planned strategy and exemplary implementation, but it is possible that Aart de Geus came up with such brilliant global strategy. The problem for the industry is: has any EDA vendor paid attention? The EDA industry problem has been well recognized and explained by Jim Hogan and others, including myself. You cannot increase margins by just selling tools to design engineers in a small available market.
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