In the mobile electronic world, the saying “be quick or be dead” is a painful truth.
For architects of mobile systems and SoCs serving mobile applications, the rapidly changing landscape of mobile designs and the challenges faced by design engineers to meet area, power, performance and features become more difficult to overcome. Meeting time to market pressure with the right features AND meeting performance, cost and power budgets is more difficult than ever.
Arteris’ Kurt Shuler posted a very interesting blog providing means to calculate revenue loss attributed to being late to market.
He was showing a diagram highlighting development time and product life span for several categories.
What interests me and the readers of this blog are the consumer electronics and mobile devices design cycle and product life which is shown below. This diagram illustrates the short development cycle (About 1 year) and short life time (quoted 3 years however it is closer to 18 to 24 months for mobile electronics).
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