Industry Expert Blogs

The IP business is a very competitive world and arguably the one area more competitive than any other is IP for the deeply embedded market. Here numerous processor architectures and IP vendors are each competing for their slice of the pie. However, the fact is that the boat sailed on a new architecture for products such as MCUs (and now mixed-signal devices) a few years ago and that boat is ARM. That isn’t to say we are complacent of course and we have lots of new technology in development to keep our customers’ product roadmaps expanding with new processors from ARM.

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