Industry Expert Blogs

Lunch with Jim Lai, President of Global Unichip (GUC), was the highlight of my week, I had a very nice crab cake salad. As you may have read, GUC announced itself as the “Flexible ASIC Leader” taking direct aim at the traditional ASIC market led by the likes of IBM, ST Micro, TI, Renesas, and Samsung. This will be like “shooting fish in a barrel” for two very simple reasons: 28nm/20nm design challenges and the incredibly complex IP and packaging that goes with it!

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