Industry Expert Blogs

A small blurb last week announced that Apple had hired Jim Mergard away from Samsung after just 15 months on the job. Previously to that he was a 16-year AMD veteran who headed up their low power x86 Brazos processor team. In near synchronicity, AMD hired Famed Apple Designer Jim Keller to be its chief microprocessor architect. When all is said and done we might be witnessing the biggest re-alignment in the processor industry as Apple embarks on an audacious path to building a family of x86 processors to power their Mac PCs and iCloud servers thereby relieving them of Intel’s high prices and putting further daylight between themselves and competitors. Both individuals may end up working together in driving the vision.

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