Industry Expert Blogs

Why making the difference between chips and cores, when mentioning that CEVA’s customers have shipped four billion IC to date? Because that can make a big difference! Imagine for example an IP vendor selling processor IP cores to be used in massively parallel computing application, when the chip maker create a processor NxM matrix, where every IP core is duplicated (N x M) times… When you ship one chip, you also ship N x M cores.

In the SC industry, we evaluate a market made of IC shipments, and even if an IP is instantiated multiple times in the same chip, at the end of the day, we just count the shipment of such a chip – called “unit” - to calculate a market share. If anybody prefers to start counting IP cores, I strongly suspect that the standard cell Library vendors will end up winning the game…

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