Industry Expert Blogs

There comes a time in every SoC designer’s life that the marketing guys start complaining that they are losing sockets to the competition, because the chip that you designed no longer has enough performance. Nothing lasts forever and this is especially true with electronics. What is state-of-the-art today is destined to be your Momma’s electronics, and sooner than you think. The performance demands for electronic applications increase at a constant rate. This is due to the combination of more stuff being added to applications over time, the convergence of functions from multiple devices into one device and the natural tendency that we all have to be less tolerant of slow functionality the longer we use a product. Oh yes, and the constant demand by marketing that engineering increase performance because they can’t think of anything else to do to beat the competition.

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