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Partnering, by Saxby.Mannerisms - David MannersFeb. 11, 2013 |
Sir Robin Saxby, founding CEO of ARM, invented ARM's partnering business model. Here's how it worked on one occasion.
"When DEC was sold to Intel, the boss of DEC said: 'I need your help. I want to assign our licence to Intel'," recalls Saxby.
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