Samsung’s aggressive marketing is starting to hit the fabless semiconductor ecosystem so we had all better be prepared. Samsung’s 2012 marketing budget exceeded $400M which probably beats the marketing budget of the entire fabless ecosystem! The question is, will the fabless semiconductor industry be easily swayed by Samsung’s clever marketing? Let’s take a look at their recent mailer and see:
Samsung is fueling the innovations that are changing the way we connect, interact, and benefit from technology. Our low-power, high-performance components and advanced process manufacturing are the foundation for your next leap in mobile products and the infrastructure that connects them. Connect with Samsung and stay abreast of our latest solutions.
This email talked about 14nm and getting ready for FinFET design.
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