Industry Expert Blogs

H.265, more popularly known as HEVC (High Efficiency Video Coding), is the newest addition to the long list of video codecs that have evolved in the last two decades. HEVC promises improved video quality and double the compression ratio of its predecessor, H.264/AVC. This dramatic compression and quality improvement is achieved through significantly more complex tools in the coding scheme.

The HEVC standard is targeted at meeting the needs of higher resolution displays (Ultra HD) and advanced media services on multiple end points: TVs, set-top boxes, smartphones and tablets.

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