Industry Expert Blogs

Don’t let the title confuse you. Smartphones are not going away anytime soon. In fact this year’s smartphone shipments have exceeded feature phones for the first time, with a total of 216 million units in Q1, according to IDC, and the overall mobile phone market is expected to grow 4.3% in 2013. This volume represents an increase in smartphone sales of 42% from Q1 2012.

There is concern, however, that the high-end smartphone market is beginning to show signs of saturation, as previously optimistic sales expectations are being lowered. The market picture is not that simple, with high-end smartphones sales in the United States and developed countries still doing well, but the battle is now over brand dominance and not necessarily new growth (i.e. swapping back and forth between Android and iOS).

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