Industry Expert Blogs

Recently, one of those very restrained press releases – in this case, Mentor Graphics and Imagination Technologies extending their partnership for MIPS software support – crossed my desk with about 10% of the story. The 90% of this story I want to focus on is why Mentor is putting energy into this partnership

For background on where MIPS has been, you may want to check out my piece The Re-Imagination of MIPS written when the acquisition first surfaced. The results are just starting to show, and one is clear: Imagination has quietly tucked their Meta processor core under the rug, going all in on MIPS cores. At an analyst conference at Stanford University, Imagination CEO Hossein Yassaie proclaimed: “There should always be Pepsi wherever there is Coke.” MIPS may be more like Dr. Pepper, an alternative for a non-zero sum game.

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