Industry Expert Blogs

How to best forecast a specific protocol adoption? One option is to look at the various IP sales, it will give you a good idea of the number of SoC or IC offering this feature on the market in the next 12 months. Once again, if you wait for the IP sale to have reached a maximum, it will be too late, so you have to monitor the IP sales dynamic when the sale volume is still in the low range to make an efficient analysis, which can help you taking the right decision just a little bit in advance in respect with your competitor – to benefit from a Time-To-Market advantage. That’s why we will mention the clear winners, demonstrating high market penetration (and becoming “de facto” standard in certain market segments), and also put the focus on the emerging protocols demonstrating fast growing penetration.

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