Industry Expert Blogs

A few years ago the semiconductor industry was all about phones and tablets. Today, emerging markets are opening up a host of new opportunities for developers of systems-on-chip (SoCs), according to Sir Hossein Yassaie, CEO of semiconductor IP provider Imagination Technologies Ltd.

Yassaie gave the opening keynote address at the Design Automation Conference (DAC 2014) Monday morning, June 2. The speech was titled "The Great SoC Challenge (IP to the Rescue!)" and it revealed much about the challenges that IP and SoC developers face.

Yassaie opened by declaring that the "semiconductor industry is a little bit different. We do amazing stuff in this industry. Every year it gets better and it also gets cheaper. My conclusion is that love defines what we do, not logic."

Spreading the love a bit further, Yassaie said that "there are some amazing engineers and ingenuous people in your [EDA] industry who create incredible tools that allow people like me to create unbelievable solutions in the form of chips and software that change the world. I do appreciate your effort and I value your love for what you do."

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