Industry Expert Blogs

I wrote yesterday of how there is a transition going on as system companies discover that they need to do their own semiconductor design if they are to have products that are differentiated from their competition. To control their destiny, they need to deal with everything from application software to transistors. At a presentation today, Rob Aitken of ARM Research made an almost identical point (although he went all the way down to process, which is probably a step too far for most system companies who have to live with what they get from their foundry). Integration is the key but not all integration approaches are equal. Architecture becomes a question of integrating everything in the right way.

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