We need to rethink the way we approach design so that designers can pursue the best design instead of settling for the safest.
The largest challenge the semiconductor industry faces today is slowing silicon innovation. Although there is no shortage of ambitious designers, the process for developing and executing new ideas is longer and more capital intensive than ever. Consequently, semiconductor industry growth has decelerated to half its long-term growth average. The industry is rapidly approaching the point where it is prohibitively expensive to try new things.
Addressing this problem will require a reexamination of current business models and the reasons behind sky-high design costs. We need to rethink the way we approach design so that designers can pursue the best design instead of settling for the safest. Companies like Open-Silicon have stepped up to the plate by modifying industry design flows and introducing new business models that reduce the risk involved in innovation.
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