Industry Expert Blogs

Not for the first time a major WiFi chip player has decided to exit the market because of commoditisation.

Back in 2003, Intersil, at that time No.1 in WiFi chips, pulled out of the market saying it was becoming commoditised and there were better returns to be had in high performance analogue.

However, there was another reason – Broadcom had launched 802.11g WIFi chips six months ahead of the ratification of the standard – a bold move which was to propel Broadcom into becoming the No.1 supplier of WiFi chips used in infrastructure.

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