Industry Expert Blogs

I’ve never been quite sure what a ‘platform’ is. The word gets used a lot – in fact it’s in nearly every press release I see – but I’ve always thought it a bit like ‘ecosystem’ – vague, woolly and bolloxy.

However now there's a book out which explains the platform concept rather well.

Called Platform Revolution, the book points up the difference between early Apple products - closed, proprietary and unconnectable with other products - which were examples of a "pipelined'' business and Microsoft's model of the PC industry in which everyone could, theoretically, join and which is called a "platform" business.

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