Industry Expert Blogs

In 2015 Qualcomm stunned the fabless semiconductor world with an unprecedented layoff. When I first heard about it the number was 5% but it kept growing and finally hit 15%. The big misstep here was, that after being the SoC leader starting in 2007 with the Snapdragon series of chips that powered the Smartphone revolution, QCOM did not make the jump to 64 bit in a timely manner. In fact, Apple beat QCOM to 64 bit with the A7 SoC in the iPhone 5s and QCOM responded with the most ridiculously famous quote:

“I know there's a lot of noise because Apple did [64-bit] on their A7. I think they are doing a marketing gimmick. There's zero benefit a consumer gets from that.”

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