Industry Expert Blogs

I pointed out recently that although La La Land is a romance, the movie opens with cars. The semiconductor industry is like that, too—no matter which way you turn it is automotive. It may not show yet in manufacturing volume and revenue, since it is about 10% of the market. However, the newer parts of automotive, those associated with autonomous driving, have ~30% growth rates (which is close to doubling every two years, by the rule of 70). There are several really big changes, such as automotive Ethernet or security, which I won't discuss today. But probably the biggest change is the need for vision processing.

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