Industry Expert Blogs

Not long ago, we talked about Disruptive trends shaping the display solutions of the future and how High Dynamic Range (HDR) is something of a game changer, promising higher-fidelity viewing, preserved highlights and texture, and visuals that more closely reflect the human visual experience.

Well, it’s time to pop the corks and unfurl the streamers – Arm Assertive Display 5 is here, and it brings with it a complete set of HDR management features for display pipelines!

Assertive Display has long been heralded as the market-leading outdoor viewability solution and, to date, has been shipped in over 1 billion mobile devices. Powered by an innovative local tone-mapping engine, it continuously adapts each individual pixel to compensate for sub-optimal conditions – such as limitations of the display, ambient light conditions and reduced backlight – to maintain a high-quality viewing experience, whether indoors or outside in bright sunshine.

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