Hailo has a single vision: to enable edge devices such as drones, cars and smart home appliances to think for themselves. Founded by Orr Danon, the Israeli-based startup does this by combining traditional compute processes with intuitive machine learning capability.
“Like the two hemispheres of the human brain, when it comes to solving a real-life problem, it is the objective, logical side working together with the subjective, intuitive side that results in a decision,” Danon says. Hailo’s designs use tried-and-tested processor technology as a foundation for its own proprietary neural network hardware. In selecting a foundation, however, a low barrier to entry was paramount for the start-up.
With $0 upfront license fees and a success-based, royalty-only model, the Arm DesignStart Pro program provided the ideal development environment in which Hailo could quickly and reliably prototype its SoC (system-on-chip) design.