Industry Expert Blogs

Dear videantis customer, partner, friend or other contact,

it’s almost Christmas. Again. So let me start off this videantis Christmas newsletter with my best wishes – may your holidays be filled with joy this year -, and a guarantee: this text will not be about Corona.

The topic I’d like to elaborate on in this text is a challenge that most companies believed they had mastered already: supply chain. Truth is, the world is not as flat a Thomas Friedman had sketched it out in his excellent book more than 16 years ago (read the summary on Wikipedia here, in case you’re interested). Maybe it was for some time. However, “Globalization 3.0”, as Friedman called it, has proven to be a fragile and imperfect system.

A temporary change in demand forecast, some not so surprising changes in consumer behaviour and a pinch of global political friction led to some serious “supply chain turmoil”.

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