Hybrid Graphics’s 3D graphics technology to be pre-integrated into TTPCom’s AJAR mobile applications platform
Helsinki, Finlandand Cambridge, UK 24 May 2005 – Hybrid Graphics and TTPCom today announced a collaboration to pre-integrate Hybrid’s 3D graphics and Scalable Vector Graphics -Tiny (SVG-T) technologies into TTPCom’s AJAR mobile application platform. As a result, customers using AJAR will be able to bring cost-effective multimedia phones with 3D and 2D graphics capabilities to the market quickly and with minimal software engineering effort.
3D graphics capability will grow in importance as the mobile gaming industry’s growth accelerates. The research firm, Strategy Analytics has recently observed a significant increase in the confidence of the mobile gaming market and expects it to grow six-fold over the next five years. Many operators are supporting this growth by specifying handsets with 3D gaming functionality in order to boost average revenue per user figures. Furthermore, the inclusion of the increasingly popular SVG-T technology allows handset designers to deliver animated user interfaces, screen savers and background images that match the exciting graphics available for mobile games.
“Most new handsets have a lifespan of only a few months, driven by constant consumer and operator demands for the next new thing,” says Panu Wilska, Hybrid’s VP of Sales. “Consequently the faster the latest functionality, such as 3D graphics and SVG-T can be brought to market, the greater the earnings potential for both parties. The pre-integration of our 3D graphics technology into AJAR will enable many more handset manufacturers to maximize the potential of the mobile gaming market as it continues to grow.”
Morten Iversen, Director, Partnership Programmes at TTPCom adds: “Hybrid’s 3D and 2D graphics solutions are the most effective on the market today. They complement the existing technologies already pre-integrated in our AJAR platform, including MMS, Java applications, polyphonic ringtones and text recognition to provide choice, cost effective development and rapid times to market for future generations of feature phones.”
The introduction of open graphics standards is changing the face of mobile content development considerably. Open standards make the business more accessible to a large variety of companies, as opposed to the situation where proprietary technologies limited the amount of players able to develop or sell their content to both device manufacturers and consumers. With a more open and accessible content market, operators will have richer, more appealing content and services available.
About TTPCom’s AJAR platform
The TTPCom Ajar Platform combines a comprehensive applications framework, a toolset for the development and testing of applications and user interfaces and a complete suite of applications for today’s leading-edge phones. It enables a single applications investment for low-end to high-end multimedia phones and portability across multiple modems and multiple architectures. The reduction in development costs and productivity benefits result in a reduced time-to-market whilst AJAR’s flexibility enables handset manufacturers to quickly and easily develop a greater selection of products with a higher level of differentiation. A number of TTPCom and third party applications are pre-integrated, including Java™, MMS, email, WAP2.0, digital camera support, embedded and downloadable games, polyphonic ringtone and music phone technology, voice recognition and multimedia content.
About Hybrid’s 3D and 2D graphics technology
Hybrid’s graphics technology provides an all-inclusive interface for bringing graphics capabilities to embedded devices. It consists of Hybrid’s implementations of embedded 3D graphics standards M3G (JSR 184), OpenGL ES and JSR 239 as well as 2D vector graphics standards OpenVG, SVG, SVG-T and JSR 226, all important pieces of a complete roadmap solution. The technology can be used to bring graphics capabilities to any embedded device, from mobile phones to automobiles and home electronics.
About Hybrid Graphics
Hybrid Graphics of Helsinki, Finland is the market leading embedded 3D graphics software provider. The company has over 10 years of experience in developing graphics technology solutions for consumer devices, releasing the first official OpenGL ES API software implementation in 2003. It actively participates in several Java JSR standard groups and is a board member of the Khronos Group, a consortium responsible for OpenGL ES and other relevant graphics standards for embedded devices.
Hybrid has shipped several embedded 3D graphics solutions that have been deployed in mass-market consumer devices. Hybrid’s clients are leading device and hardware manufacturers, who currently command over half of the total mobile phone market. The clients include Nokia, Ericsson, Philips, Symbian, Esmertec, Bitboys, MTekvision and Fathammer.
Headquartered in Cambridge, UK, TTPCom Ltd. is the principal operating subsidiary of TTP Communications plc (LSE: TTC). The company develops intellectual property used in the design and manufacture of wireless communication terminals. TTPCom licenses its technology to leading semiconductor and terminal manufacturers worldwide, including Analog Devices, Intel, LG, NEC, Renesas, Sharp and Siemens.
TTPCom has established a world leading position with its GPRS, EDGE and 3G-protocol software; offers rapid customisation of handsets through its AJAR applications framework; and for those manufacturers for whom a fast time to market is critical, TTPCom also offers complete module designs. More than 40 million devices using TTPCom technology were shipped during 2004. More information can be found on TTPCom’s website at: www.ttpcom.com.