IndigoVision Technology Behind New Cell-Phone MPEG-4 Chip

June 14, 2005 -- Winbond Electronics Corporation, the Taiwan based integrated circuit manufacturer, has announced the successful completion of tests for its latest MPEG-4 based Codec chips. Using intellectual property from IndigoVision Ltd, the UK based digital network video specialist, the new Winbond chip is targeted at cell-phone customers in the rapidly expanding video over cell-phone market.
 
IndigoVision provided their unique, market leading, hardware based MPEG-4 Codec soft core IP and Winbond have successfully transferred that IP into silicon in very short time.

Steve Wright ASIC Manager at IndigoVision said, "Winbond chose the IndigoVision IP after an extensive evaluation process because our soft core gives the best video quality available from any MPEG-4 product available today. As the core is silicon verified it is a stable, mature design and hence offers our IP customers a shorter and lower risk route to market", moreover, Sinostar Technologies our exclusive agent in Taiwan , have provided great support enabling Winbond to tape-out the chip on schedule.  

Industry analysts have predicted that up to half of the existing worldwide cell-phone users will replace their handsets with video enabled models. But to date consumers have been disappointed with the slow frame rate and poor quality experienced with current technology. The Winbond chips based on IndigoVision MPEG-4 technology are the first of a new breed which can provide high frame rates and high video quality over existing cell-phone networks. Broadcast TV, films, sports and video-conferencing are all applications which will be enhanced by the Winbond chips in cell-phones.
 
James K.C. Lin Director, Micro-Controller Business R&D Division for Winbond, announced the new chips and defined the specifications as:-

W99702G (MPEG-4 chip + 2Mbytes - 1M x 16 SDRAM) with SIP (System In Package) package (Multi-die package) in 10mm x 10 mm for target MP4/3GP CIF 30 fps with AV encode/decode and JPEG 1.3M pixels encode capability.
 
W99802G (MPEG-4 chip + 8 Mbytes - 2M x 32 SDRAM) with SIP package in 10mm x 10mm for target MP4/3GP VGA/D1 30 fps with AV encode/decode and JPEG 2M/3M pixels encode capability.
 
Editor's Note:

IndigoVision is a leading designer of digital video codec intellectual property and manufacturer of complete digital networked Video solutions for the security market. These solutions deliver outstanding video quality, live from cameras and networked video recorders via IP networks. IndigoVision solutions are used for mission critical applications in airports, city centres, mines, traffic systems and the military. IndigoVision is headquartered in Edinburgh UK, with local sales & support offices across the world.For more information please visit www.indigovision.com

Sinostar Technologies

Based in Taiwan, with the belief that the needs for one-stop shop business model, Sinostar creates the first one-Stop shop IP/IC distribution model in Taiwan. From the embedded system to a debugger tools, Sinostar provides various of tools for IP/IC industries. SinoStar Technologies Inc. with a group of experienced IP/IC industrial experts aggressively creates solutions for the IP/IC marketplace that enable IP/IC business and provide advanced technologies and tools.