ARM’s CEO, Warren East, joins startup’s advisory panel

Warren East is expected to assist the company strategically setting as it grows its internet radio module business. Reciva (Cambridge, England) was founded in 2003 with the objective of designing and building an Internet radio for use with broadband product offerings.

Reciva makes small modules, including its own system chips, which can link wirelessly to Wi-Fi networks to seek out radio stations available over the Internet. Once connected to the Internet the module seeks out a Reciva portal which uploads channel listings alphabetically by country and genre.

Such technology does require the existence of wireless LAN and broadband connections but these are likely to become increasingly common in domestic environments. Sound quality is said to be superior to Digital Audio Broadcast radio.

“Warren's commercial experience and insight into growing technology businesses will be invaluable to us as we move forwards,” said Giles Hutchison, chief executive officer of Reciva, in a statement.

Reciva did not provide details of what proportion of his time East would provide to Reciva, what services he would provide, or how much remuneration he would receive.

“I am excited to be part of the Reciva team at this critical stage of their growth,” East said in the same statment.

East joins Reciva just as the first volume orders are being placed for the company’s Barracuda Internet radio module. Loudspeaker maker Acoustic Energy has adopted the Reciva technology to enter the Internet Radio market.