SupraHD 660 Drives Low Cost Digital Chassis for CRT, LCD and Plasma HDTVs
Los Angeles, Calif - August 22, 2005 - Zoran Corporation (Nasdaq: ZRAN) announced that it is demonstrating at the HDTV conference a complete hardware and software solution for building an integrated Digital Television (DTV) targeted at the United States market.
The reference design, based on Zoran's SupraHD 660 processor, is a full featured system that allows tuning, decoding and display of analog (NTSC) and digital (ATSC) terrestrial broadcast. The SupraHD processor includes an MPEG-2 decoder, NTSC video decoder, HDMI receiver, IEEE-1394 interface, audio DAC, and an advanced video processing engine to control and directly drive LCD and other high definition television displays. The reference design also includes Zoran's Cascade 2 front-end demodulator that supports VSB and QAM modulation schemes.
The new ATSC/NTSC compliant reference design greatly reduces the overall system cost for manufacturers of digital televisions due to the high level of integration within the SupraHD 660 IC, the cost-effective Cascade 2 demodulator, and the partnerships Zoran has with other component suppliers represented on the board.
Performance and picture quality is achieved through Zoran's enhanced video processing, which provides edge enhancement, color correction, adaptive contrast enhancement, and motion adaptive deinterlacing.
The reference hardware module accepts composite (CVBS), S-video (Y/C), and component (YPbPr) inputs processed by the on-chip 3D comb filter color space converter. The output interfaces can directly drive an LCD/PDP panel or a CRT TV. Other outputs include L/R audio for internal speakers and SPDIF for multi-channel output to an external audio receiver. The complete hardware design also supports basic application functionalities required for a DTV, such as ATSC/NTSC software stack, Electronic Program Guide (EPG), closed-caption decoding, parental control, basic audio control, and basic video control. For ease of connectivity to external devices, the IEEE-1394 software stack is also bundled with the software package. The customizable OSD allows customers to design their own differentiated look and feel before they go to market.
Complete reference designs (ZR8390660-ATSC-LCDX) are available now for qualified Zoran customers.
About Zoran Corporation
Zoran Corporation, based in Sunnyvale, California, is a leading provider of digital solutions in the growing digital entertainment and digital imaging markets. With two decades of expertise developing and delivering digital signal processing technologies, Zoran has pioneered high-performance digital audio and video, imaging applications, and Connect and Share technologies for the digital home.
Zoran's proficiency in integration delivers major benefits for OEM customers, including greater capabilities within each product generation, reduced system costs, and shorter time to market. Zoran-based DVD, digital camera, DTV, multimedia mobile phone, and multifunction printer products have received recognition for excellence and are now in millions of homes and offices worldwide. With headquarters in the U.S. and operations in Canada, China, England, Germany, Israel, Japan, Korea, and Taiwan, Zoran may be contacted on the World Wide Web at www.zoran.com or at 408-523-6500.
Zoran and SupraHD are trademarks of Zoran Corporation. All other trademarks are the property of their respective owners.