Integrated Silicon Systems expands board : Pete Magowan, Greg Reyes join ASVC leader

INTEGRATED SILICON SYSTEMS EXPANDS BOARD: PETE MAGOWAN, GREG REYES JOIN ASVC LEADER

Leading Semiconductor Industry executives join Belfast-based multimedia & communications semiconductor virtual component leader as outside directors.

Belfast, N.Ireland (Oct 23, 2000): Integrated Silicon Systems - The Multimedia ASVC CompanyTM today announced the appointment of two new members of the company's board of directors. Pete Magowan - currently Executive Vice President, Sales and Marketing, ARM Holdings plc.; and Greg Reyes Sr.- a private investor and member of eight other company boards, including C-Cube Microsystems, add depth and strength to ISS' management team.

"The addition of Pete Magowan and Greg Reyes to the ISS board is a validation of ISS' business model and market strategy." commented James G. Doherty, CEO of ISS. "Pete's in depth knowledge of the semiconductor IP business, and Greg's knowledge of the video, audio and communications segments of the semiconductor arena will be immensely valuable to ISS as we continue our rapid growth as the leading provider of "shrink-wrapped" application specific virtual components (ASVCs) for high-speed, mixed-media communications markets.

About Pete Magowan
Pete Magowan is currently Exec. VP Sales and Marketing and a member of the executive team at ARM Holdings plc. Pete has been with ARM for 10 years in a variety of sales, marketing, and business development roles developing the commercial side of the company from a startup to a FTSE100 company. "I am excited at the opportunity to participate in the growth of one of the leaders of the second phase of the semiconductor intellectual property revolution." said Magowan. "With its extremely competent technical team and ongoing relationships with major customers, ISS is clearly positioned to succeed in the emerging communications and multimedia sectors of the IP market."

About Greg Reyes
Mr. Reyes has been a private investor and management consultant since 1994. Prior to that he served as chairman and CEO of Sunward Technologies Inc. From March 1986 to August 1990, Mr. Reyes was chairman and CEO of American Semiconductor Equipment Technologies. Mr. Reyes is a director of C-Cube Microsystems and Arc Cores International. Mr. Reyes also serves as a director of eight privately held companies. "The ISS ASVC model - selling virtual components in a direct analogy to the traditional semiconductor ASSP model - is the perfect solution for the challenges of system-on-a-chip design," Said Reyes. "The waves of true digital convergence products - video enabled cell-phones, voice over internet-protocol phone systems, 3G cell phones - are just now emerging, and with them the demand for ISS' products is poised for rapid growth. It's an exciting time to be a part of this industry transformation."

Private Capacity
Mr. Reyes and Mr. Magowan both join ISS' board in a private capacity unrelated to their other investments or means of employment. The appointment of Messers Reyes & Magowan bring the total of outside directors to 4 on the ISS board, joining 3 company executives and representatives of the venture capital investors in ISS: Apax Ventures of London, and Enterprise Equity of Dublin.

About Integrated Silicon Systems
Integrated Silicon Systems Ltd. (ISS) is the leading supplier of application-specific virtual components (ASVCs) for multimedia and communications System-on-a-Chip (SoC) integrated circuits. ISS delivers video/image compression, audio compression, and channel coding solutions for consumer and communications applications. Using proprietary techniques for direct-mapped implementations of digital signal processing functions and algorithms in hardware, ISS develops and licenses IP cores that realize 10X to 1000X improvements in performance compared to conventional implementations using software-programmable DSP microprocessors. ISS is a privately-held company with corporate headquarters in Belfast, Northern Ireland, UK and worldwide sales and marketing operations in San Jose, California. For more information, visit the ISS website at http://www.iss-asvc.com

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Press Contacts:

Karen Suty
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David Mann
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