Partnership Involves Distribution of Entire Nordic Product Lines to Asian Customers Oslo, Norway and Melville, NY - 20. October 2005
- Nordic Semiconductor ASA (OSX: NOD), the world leading semiconductor company specializing in cost effective wireless communication solutions in embedded applications; and Nu Horizons Asia Ptd Ltd, the wholly-owned subsidiary of Nu Horizons Electronics Corp. (NASDAQ:NUHC), a leading distributor of advanced technology active components and system solutions; today announced the signing of a Pan-Asian partnership agreement. This agreement involves the distribution for all of Nordic's products throughout the territories China, Hong Kong, Taiwan, India, Korea, Malaysia, Singapore, Thailand, Australia and New Zealand.
Nordic Semiconductor ASA, designs and manufactures leading single chip radio ICs for short-range wireless communication in ISM bands worldwide. All of Nordic's RF components are ready made for high volume products with a focus on low cost and are designed to comply with local telecommunication regulations worldwide.
"Nu Horizons has established itself as leading component and system solutions distributor with robust demand creation capabilities, technological expertise and a strong global distribution network," said Svenn-Tore Larsen, CEO of Nordic Semiconductor ASA. "We are pleased to add Nu Horizons to Nordic's regional distribution network in Asia as our standard components are very synergistic with their line card offering."
"Nordic Semiconductor is a world leader in short-range radio communications for consumer, industrial and peripheral applications. We are delighted to add their leading products to our APAC solutions portfolio," adds Dave Bowers, president of Nu Horizons Distribution Division. "Nu Horizons remains committed to distributing technologically advanced products and Nordic's long-standing reputation for quality and performance enhances our value offering for all our regional customers." About Nordic Semiconductor ASA
Founded in 1983, Nordic Semiconductor has evolved steadily from the traditional ASIC design house into a leading European fabless semiconductor supplier. With world-class IC design expertise focused on RF/mixed-mode and advanced back-end/physical design capabilities, Nordic is currently marketing and selling three product families: a ground-breaking portfolio of standard components for wireless communication, high performance data converter IPs and custom design and manufacturing services (ASIC). With the ultra compact 2.4GHz transceiver and transmitter families, nRF24XX, the company has established itself as a market leader within the wireless personal interface segment comprising applications such as game pads, keyboard/mouse and sports equipment. Nordic's products are manufactured on ultra modern technologies through strong relationships with world leading manufacturing facilities and are sold through a world-wide distribution network. The company has offices in Trondheim and Oslo, Norway, as well as Hong Kong, and is listed on the Norwegian Stock Exchange (OSX: NOD). All operations are managed according to the ISO 9001-approved quality assurance system. About Nu Horizons Electronics Asia Pte Ltd.
Nu Horizons Electronics Asia Pte Ltd. is a wholly-owned subsidiary of Nu Horizons Corp, a global distributor of advanced technology active components and system solutions. Headquartered in Singapore, Nu Horizons has sales facilities in 13 regional locations including: Beijing, Hong Kong, Shanghai and Shenzhen (China); Bangalore, Hyderabad, Mumbai and New Delhi (India); Penang (Malaysia); Singapore; Seoul (South Korea); Taipei (Taiwan) and Thailand. Additional Information on Nu Horizons Electronics Asia Pte Ltd. and its services is available at http://www.nuhorizons.com.sg/
. About Nu Horizons Electronics Corp.
Nu Horizons is a leading global distributor of advanced technology active components and system solutions, including analog, clock and timing devices, communications, computer products, discretes, flat panel display solutions, interface, logic, memory, microcontrollers and microprocessors, opto electronics and power, to a wide variety of commercial original equipment manufacturers (OEMs). With sales facilities in forty-three locations across North America and Asia, and logistics centers in centralized locations throughout the globe, Nu Horizons partners with a limited number of best-in-class suppliers to provide in-depth product and solutions expertise to its customers. Information on Nu Horizons and its services is available at http://www.nuhorizons.com