Xtensa Processors Used in High-Performance MediaFlexâ„¢ Media Platform Architecture
Santa Clara, Calif. – January 25, 2006 – Tensilica, Inc. today announced that MediaWorks Integrated Systems, Inc. has renewed and upgraded its license for the company’s Xtensa configurable processors. Under the new license, MediaWorks will design future products using Tensilica’s latest advanced Xtensa LX processor technology.
MediaWorks employs Xtensa processors in their recently announced groundbreaking MediaFlexâ„¢ platform architecture and MW301 Media Processor. The MediaFlexâ„¢ platform architecture consists of multiple Tensilica configurable, programmable processors in a heterogeneous processor configuration along with integrated peripherals to create a true highly integrated SOC for multimedia applications. MediaFlexâ„¢ currently supports the recording and playback of D1 resolution video at 30 fps, using a wide range of standards including MPEG-4 ASP, MPEG-1, MPEG-2, DivX, H.264, and Windows Media Video. Audio standard supported including AAC, MP3 and WMA with DRM. System on chip (SOC) designs based on the MediaFlexâ„¢ architecture give manufacturers complete control over the design and customization of their products with full C code programmability, allowing for easy upgrades with firmware supporting either new features or completely new compression formats. More information on the MediaFlexâ„¢ platform is available at www.mediaworks-isi.com.
“Tensilica’s Xtensa processors are a key component of our MediaFlexâ„¢ platform and allow us to provide our customers with a totally programmable, flexible, high-performance solution,†stated Dennis Cocco, Co-founder, President and CEO of MediaWorks. “At the Consumer Electronics Show, MediaFlexâ„¢ generated a huge amount of interest due to its leading edge features and advanced systems design.â€
“We are proud to be an integral part of MediaWorks’ innovative MediaFlexâ„¢ platform,†stated Steve Roddy, Vice President of Marketing at Tensilica. “By employing multiple Tensilica Xtensa processors, Mediaworks has developed a platform that will be a significant boost to the evolution of portable electronics that feature premium quality audio and video.â€
About MediaWorks Integrated Systems, Inc.
MediaWorks is a fabless semiconductor company focused on driving the transition to digital video. The company’s first product—a media-centric SoC—is targeted towards portable multimedia products, lowering the cost and time-to-market for its customers while providing best-in-class image quality. The Company targets ODMs and OEMs for products in the digital portable media recorder/player, solid state digital video camcorder, and digital video security and surveillance markets. MediaWorks’ highly integrated SoC technology enables high quality video, with advanced compression standards, such as MPEG-1, -2, -4, H.264, and WMV at DVD resolution, and high quality digital still images with best-in-class performance at a very low end user price point.
Underscoring this technology is an unparalleled customer service model. MediaWorks offers a partnership approach enabling collaboration on all efforts from design and BOM budget to development time minimization, which include supplying complete turnkey reference designs. MediaWorks is located in Irvine, California and can be accessed via the Web at www.mediaworks-isi.com.
About Tensilica
Tensilica was founded in July 1997 to address the growing need for optimized, application-specific processor solutions in high-volume embedded applications. With a configurable and extensible processor core called Xtensa, Tensilica is the only company that has automated and patented the time-consuming process of generating a customized processor core along with a complete software development tool environment, producing new configurations in a matter of hours. For more information, visit www.tensilica.com.