Company Announces Executive-Level Promotion, New Hire; Adds Distributor
MOUNTAIN VIEW, Calif., - February 7, 2006 - Sonics Inc.®, the premier supplier of system-on-chip (SoC) SMART InterconnectsTM, today announces several corporate changes aimed at managing the company’s consistent business growth in Asia.
Hayssam Balach has been promoted to vice president of Asia Operations. He was previously Sonics’ managing director of Asia Pacific. Balach’s promotion expands his responsibilities to include further development of local sales, distribution and support organizations, as well as to grow third-party partnerships/relationships throughout Asia.
The company has also named Shusaku Miyabe regional sales manager for Japan. Miyabe joins Sonics from PMC Sierra, Japan, where he was the sales manager responsible for the MIPS-based microprocessor product line.
Additionally, KT Design Technology Co., Ltd. has been appointed as a new Sonics distributor serving Korea. KT Design has a long history of successfully servicing the SoC market in Korea and will add expertise and knowledge to the Sonics sales and support team.
“The continued year-over-year growth of our business in Asia, coupled with the location of two of Sonics’ investment partners, Toshiba and Samsung, in the region is good cause for expanding our local infrastructure,” says Grant Pierce, Sonics president and CEO. “Mr. Balach has done a wonderful job establishing Sonics as a premier SoC solutions provider in the region. With the additions of Mr. Miyabe and KT Design, Sonics continues to build a world-leading organization in Asia.”
Sonics, Inc. is the premier supplier of SMART Interconnects that deliver high SoC design predictability and increased design efficiency. Major semiconductor and systems companies including Broadcom, Samsung, Texas Instruments and Toshiba have applied Sonics’ SMART Interconnects in leading products in the wireless, digital multimedia and communications markets. Sonics is a privately-held company funded by Cadence Design Systems Inc., Samsung Ventures, Toshiba Corp., and venture-based firms Investar Capital, Smart Technology Ventures, TL Ventures, Easton Hunt Capital, JAFCO Ventures, and H&Q Asia-Pacific. For more information, see www.sonicsinc.com