ARM vows to fight for automotive market
(02/13/2006 3:14 PM EST)
LONDON — ARM Holdings plc is determined to gain market share in the automotive sector, despite the strength of the PowerPC processor architecture in that sector. Ian Drew vice president of sector marketing for ARM (Cambridge, England) said: “We’ll fight like cats and dogs. Automotive is a growing sector for us.”
Drew’s comments came after an announcement from Freescale Semiconductor Inc., and STMicroelectronics that they had entered a design collaboration on automotive applications, including the creation of a microcontroller design team that would work around the PowerPC architecture.
“Freescale is the dominant player in the powertrain, which is what this agreement is mainly about,” said Drew. “We see ourselves gaining market share in infotainment, and elsewhere,” he continued. Drew added that the Freescale-ST agreement may have been prompted by a customer who required a second source supplier before agreeing to a PowerPC design-in.
![]() |
E-mail This Article | ![]() |
![]() |
Printer-Friendly Page |
Related News
- Renesas Electronics Announces R-Car H2, Offering Highest CPU and Graphics Performance for the Automotive Infotainment Market
- Microcontrollers Get a Lift from Automotive After 2021 Rebound
- Andes and IAR Systems Enable Leading Automotive-Focused IC Design Companies to Accelerate Time to Market
- Arm introduces new automotive image signal processor to advance adoption of driver assistance and automation technologies
- Elmos adopts Arm Cortex-M IP for its next-generation automotive MCU based product family
Breaking News
- Rambus Completes Acquisition of Hardent
- NSITEXE Selects ImperasDV for Automotive Quality RISC-V Processor Functional Design Verification
- Top Three Suppliers Held 94% of 2021 DRAM Marketshare
- PUFsecurity's secure crypto coprocessor PUFcc wins COMPUTEX 2022 Best Choice Award
- Renesas Will Demonstrate the First Working Silicon Based on the Recently Debuted Arm Cortex-M85 Processor
Most Popular
- Foundry's 31% Growth in 2021 Outpaced Overall Chip Industry
- MediaTek Launches First mmWave Chipset for Seamless 5G Smartphone Connectivity
- EnSilica to list on London Stock Exchange's AIM market, expected to begin trading from 24th May
- GlobalFoundries Unveils GF Labs to Accelerate Technology Innovation
- How real is TSMC's bid for conversion to 1.4-nm process node?