Move strengthens CEVA’s commitment to expanding customer base in China’s booming semiconductor industrySAN JOSE, Calif. – March 7, 2006
— CEVA, Inc. (NASDAQ: CEVA; LSE: CVA), the leading licensor of digital signal processor (DSP) cores, multimedia, GPS and storage platforms to the semiconductor industry, today announced the opening of a new sales and support office in Shanghai, China. This new facility will provide local support to CEVA’s growing numbers of customers in China and target new business development for CEVA in the region.
At a recent semiconductor summit in Shanghai, industry forecasters reported that China produced approximately 30 billion integrated circuits last year – a year-over-year increase of 36.7 percent. More specific to the CEVA opportunity there, market research firm Forward Concepts has reported that China represents one of the fastest-growing markets for DSPs, and is already the largest market for cellular and consumer electronics chips, with a regional share that is estimated to be worth $10 billion by 2010.
CEVA’s establishment of a direct presence in China is driven by the growing number of engagements with customers and partners in the region – including a recently announced agreement with Spreadtrum Communications who licensed and utilize the CEVA-TeakLite, CEVA-Teak and CEVA-X1620 DSP cores to develop baseband processors for 2/2.5/3G wireless handsets.
CEVA’s Vice President of Sales in Asia, Gweltaz Toquet, said, “China represents a major growth market for CEVA and the CEVA-TeakLite and CEVA-X DSP cores are emerging as the “DSPs of Choice” for portable multimedia devices and 3G mobile phones here. We understand the increasingly important role that Chinese companies are playing in the worldwide consumer electronics and wireless handsets markets, and through the addition of local sales and support in the region, we aim to develop our partnerships with our existing customers and to grow our customer base in the region.”
The CEVA China office is located at: Room 420, 4/F., Apollo Business Center, No.1440, Yan An Road (C), Shanghai 200040, PR China. The telephone number is +86 21 610 31719 and fax is +86 21 610 31720.About CEVA, Inc.
Headquartered in San Jose, Calif., CEVA is the leading licensor of digital signal processor (DSP) cores, multimedia, GPS and storage platforms to the semiconductor industry. CEVA licenses a family of programmable DSP cores, associated SoC system platforms and a portfolio of application platforms including multimedia, audio, Voice over Packet (VoP), GPS location, Bluetooth, Serial Attached SCSI and Serial ATA (SATA). In 2005 CEVA's IP was shipped in over 115 million devices. CEVA was created through the merger of the DSP licensing division of DSP Group and Parthus Technologies. For more information, visit www.ceva-dsp.com