Arasan Chip Systems participates in the First CE-ATA Plugfest

San Jose, CA -- Apr 25, 2006 -- Arasan Chip Systems, Inc. (“Arasan”), a leading supplier of reusable Intellectual Property (IP’s) cores and associated design services, will be bringing its CE-ATA products to the industry’s first CE-ATA Plugfest in Milpitas April 25-27, 2006.  The objective of the CE-ATA Plugfest is to bring market leaders in the CE-ATA industry together to ensure proper operation among their CE-ATA products. Through interoperability testing with Device Vendors, such as Marvell, Seagate, and Hitachi, Arasan can assure the superior quality of it’s CE-ATA Products.

Arasan will be showing off it’s CE-ATA Host IP core which has been prototyped on an FPGA board and it’s CE-ATA Linux Stack during the plugfest.  Arasan’s CE-ATA Host IP Core based FPGA board along with the Linux Stack is sold as a CE-ATA Host Hardware Development Kit (“HDK”) and is useful for CE-ATA Development and Testing. The simple PCI based CE-ATA board can be plugged into any x86 PC and the Linux stack can be loaded on to it. Arasan also has it’s proprietary CE-ATA stack for Win CE 5.0 which is bundled with the HDK.

Arasan’s CE-ATA Host IP core also supports the SD, SDIO and MMC 4.x standards in addition to CE-ATA, thereby addressing the flash based storage cards as well.  Arasan will soon be releasing the AC5000 Host ASSP which addresses SD/SDIO, MMC 4.x and CE-ATA for the embedded systems market.

Over 12 companies have licensed Arasan’s CE-ATA Host IP core, some of whom are the founding members of the CE-ATA Association.  Arasan’s CE-ATA Host HDK is already in use by CE-ATA HDD vendors like Seagate, Marvell etc. proving interoperability prior to the Plugfest.

About CE- ATA

CE-ATA is based on the MMC electrical interface, using an optimized subset of the ATA command set to improve performance for multimedia applications in handheld and consumer electronic devices.

CE-ATA is a new storage protocol that has a number of advantages due to its compact design and power efficiency making it an ideal protocol for consumer electronic products based on the continual need for miniaturization. CE-ATA is the development of the next generation of digital media players, digital recorders, digital audio players and multi-media cellular phones.

About Arasan

Arasan Chip Systems Inc. founded in 1995, is a leading supplier of Reusable Intellectual Property (IP’s) cores, semiconductors and electronic design services. Arasan’s product portfolio is focused on Bus Interfaces and includes IP’s for USB 1.1 & 2.0, PCI, MMC and SDIO technologies. Arasan’s products and services enable businesses to develop and leverage product design and development. Arasan Chip Systems is a Member of the CE-ATA Work group and has been an executive member of MMC Association since 2003.  Arasan is headquartered in San Jose, California, with design centers in India and support options available in Taiwan, China & Europe.