SUNNYVALE, Calif., May 9, 2006
-- Silicon Image, Inc., a leader in semiconductors for the secure storage, distribution and presentation of high-definition content, today unveiled a new branding system that updates the company's look and feel, reorganizes its product portfolio under three sub-brands -- SteelVine, VastLane and PinnaClear and addresses its vision for the future: driving the architecture enabling the personal digital domain.
The branding initiative comes as the company extends its reach beyond the engineering community to communicate directly with consumers, consumer electronics (CE) dealers and non-technical media. The reorganization of Silicon Image's product portfolio also reflects the convergence of the company's CE and PC product lines and the emergence of High-Definition Multimedia Interface(TM) (HDMI(TM)) as the interface of choice for high definition CE and PC connectivity.
"With Silicon Image playing a growing leadership role in the consumer electronics and PC industries, our brands must connect with broader audiences and better reflect our strategic vision," said Steve Tirado, president and CEO of Silicon Image. "As the world goes digital, our brands enable simple, affordable and interoperable ways to access premium digital content in the personal digital domain -- the networked world in which consumers store, access and view their video and audio content."
Silicon Image's brand strategy is to move from a "house of brands" that emphasized individual brands such as PanelLink Cinema (PLC) to a "master brand" strategy with the primary focus on Silicon Image. SteelVine, VastLane and PinnaClear are now sub-brands of Silicon Image, which has been elevated to the company's primary or master brand. The new corporate logo features a bold type-faced Silicon Image, accented with an icon that symbolizes a chip, display or TV. The logos for SteelVine, VastLane and PinnaClear each feature "Silicon Image" in larger type with the sub-brand name featured below it in smaller type.
The change in branding also reflects an evolution within Silicon Image's marketing strategy to eliminate barriers between individual lines of business. This shift, which began in the second half of 2005, was reflected in January when Dale Zimmerman was named vice president of world-wide marketing, a newly- created position spanning all Silicon Image businesses.
Silicon Image products have been organized under the new sub-brands as follows:
- SteelVine: Storage-related products, including storage processors, controllers, port multipliers, host bus adapters and bridges. These products enable simple, reliable, scalable storage of valuable digital assets in consumer devices.
- VastLane: Distribution products, including HDMI and DVI transmitters and receivers, enabling the secure distribution of high-performance digital video and audio in CE and PC devices.
- PinnaClear: Presentation products, including our family of highly-integrated video processors that deliver precision rendering of digital content.
Previously, Silicon Image organized its product line under the categories Consumer Electronics, PCs and Displays, and Storage.
Silicon Image worked with Addison Whitney and FineLine Graphics & Design, Inc. on its new branding system.
About Silicon Image, Inc.
Headquartered in Sunnyvale, Calif., Silicon Image, Inc. is a leader in driving the architecture and semiconductor implementations for the secure storage, distribution and presentation of high-definition content in the consumer electronics and personal computing markets. Silicon Image creates and drives industry standards for digital content delivery such as DVI, HDMI and UDI, leveraging partnerships with global leaders in the consumer electronics and personal computing markets to meet the growing digital content needs of consumers worldwide. The Simplay HD Testing Program provides compatibility testing for high definition consumer electronics devices such as HDTVs, set-top boxes, audio/video receivers and DVD players, helping manufacturers to achieve compatibility and deliver the highest-quality HDTV experience to consumers. Silicon Image is also one of the top ten semiconductor IP licensing vendors in the world. For more information, please visit www.siliconimage.com.