Christoph Hammerschmidt, EE Times(05/17/2006 2:22 PM EDT) MUNICH, Germany
— Looking beyond its PC-centric base, intellectual-property vendor Rambus Inc. is moving to strengthen its position in consumer electronics. And for Los Altos, Calif.-based Rambus, courting Europe’s consumer companies will be part and parcel of that strategy.
Rambus has built a business providing high-speed chip-to-chip data interfaces to manufacturers of computer memory chips, chip sets and and processors. But Sharon Holt, senior vice president for sales, licensing and marketing, cited unserved opportunities in the consumer electronics markets, not only in digital device design but in analog and mixed-signal devices as well. And "multimedia is the motor of consumer electronics,“ Holt said.
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