MagnaChip Semiconductor Ltd. Licenses Silicon Hive’s HiveFlex ISP 2200 Processor For New Imaging Sensor

February 12, 2007  -- MagnaChip Semiconductor (Seoul, South Korea) and Silicon Hive (Eindhoven, the Netherlands) jointly announced today that MagnaChip Semiconductor has licensed Silicon Hive’s HiveFlex ISP 2200 series processor. MagnaChip has integrated the HiveFlex ISP 2200 processor into a new imaging sensor, the MC531EA.

MagnaChip chose to incorporate Silicon Hive’s processor into its MC531EA sensor because it provides a means of bringing new innovative products to key segments of the consumer mobile electronics market faster. These new products will include sophisticated Image Signal Processing (ISP) engines on-board enhancing the performance and quality of digital imaging applications. The HiveFlex ISP 2200 processor further enhances the ISP engines by providing ANSI-C programmability. The new programmable MC531EA image sensor addresses time to market and time in market pressures, changing standards, last minute changes to product feature sets, and post silicon in-field upgrades, all with a low cost, low power, solution.

Jason Hartlove, Senior Vice President of the Imaging Solutions Division at MagnaChip Semiconductor, said, “Silicon Hive’s industry leading computational efficiency and flexibility are the perfect combination to drive our image sensors to the next level. The HiveFlex ISP 2200 processor enables the MC531EA image sensor to provide many advanced features normally seen only in advanced digital still cameras. We expect this product, and other products we are currently launching with distinctive features, to drive growth in our imaging solutions business in 2007 and beyond.”

Atul Sinha, C.E.O. of Silicon Hive said, “MagnaChip is a truly innovative imaging sensor supplier who clearly benefits by incorporating our HiveFlex ISP 2200 processor into their next generation of imaging sensors. Programmability enabled MagnaChip to rapidly complete their design, and at the same time provided flexibility in choosing the types of “C” based algorithms to run on the processor. Since real time and post silicon upgrades to the firmware are possible, the new imaging sensors should enjoy longer time in market, and address a larger number of demanding emerging consumer applications.”

About Silicon Hive

Silicon Hive is a worldwide supplier of semiconductor intellectual property. The company designs, builds and licenses application-specific solutions for communications and media processing; tuned processor cores; and program development tools with application libraries. Silicon Hive products enable semiconductor companies to make fully programmable System-on-Chips (SoCs). The patented technology has been matured over a 10-year period at Philips Research. Silicon Hive is a fully owned business of Royal Philips Electronics. More information on Silicon Hive is available at http://www.siliconhive.com

About MagnaChip Semiconductor

MagnaChip Semiconductor is a leading designer, developer and manufacturer of mixed-signal and digital multimedia semiconductors addressing the convergence of consumer electronics and communications devices. We focus on CMOS image sensors and flat panel display drivers, which are complex, high performance, mixed signal semiconductors that capture images and enable and enhance the features and capabilities of both small and large flat panel displays. MagnaChip also provides wafer foundry services utilizing CMOS high voltage, embedded memory, analog and power process technologies for the manufacture of IC's for customer-owned designs. MagnaChip has world-class manufacturing capabilities and an extensive portfolio of approximately 8,500 registered and pending patents. As a result, MagnaChip is a valued partner in providing leading technology solutions to its customers worldwide. For more information, visit www.magnachip.com.

About Royal Philips Electronics

Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is one of the world's biggest electronics companies and Europe's largest, with sales of EUR 30.4 billion in 2005. With activities in the three interlocking domains of healthcare, lifestyle and technology and 161,498 employees in more than 60 countries, it has market leadership positions in medical diagnostic imaging and patient monitoring, color television sets, electric shavers, lighting and silicon system solutions. News from Philips is located at www.philips.com/newscenter.

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