Freescale among first to license new high definition video IP technologySeoul, Korea --- September 19, 2007
-- Consumers can look to Freescale Semiconductor and Chips&Media for state-of-the-art high definition video technology in upcoming wireless and mobile devices. Leading video IP provider Chips&Media announced today that Freescale will use Chips&Media’s High Definition Video IP in its next generation i.MX multimedia applications processors, enabling a new class of high-quality, low-power portable and mobile video products.
The two companies have worked together to successfully integrate high-quality video IP into Freescale’s rapidly-growing i.MX multimedia applications processor and MXC families to achieve an enhanced level of video and highly integrated multi-standard codec technologies, such as MPEG-4, VC-1 and H.264.
“We appreciate Freescale and value our ongoing strong relationship because of their market leadership, multimedia engineering expertise, low power innovation, and applications processors roadmap,” said Dr. Joonho Jesse Lim, president & CEO of Chips&Media. “I believe our market-proven, high definition, multi-codec, video technology can enhance Freescale’s product offering and its market leadership, positioning Freescale favorably for the upcoming HD mobile market.”
“Freescale’s industry-leading i.MX family of applications processors, combined with Chips&Media’s video codec technology expands our base of multimedia products,” said Paul Marino, general manager of Freescale’s Multimedia Applications Division. “The Chips&Media multi-standard video IP is an important component in our portfolio. Adding Chips&Media HD video IP to meet market demands is the next logical step in this valuable collaboration.”About Chips&Media
Chips&Media, Inc. is a leading video multi-standard video codec solution provider, based in Seoul, Korea (Republic of). Chips&Media’s video codec technologies cover the full line-up of video standards such as MPEG-2, MPEG-4, H.263, H.264/AVC, RV and VC-1 from CIF to HD resolution. The company has been providing its advanced ultra low power multi-codec video IP's to top-tier semiconductor companies including Freescale. www.chipsnmedia.com