Design Win Extends MIPS' Global Leadership in Digital Home Applications
MOUNTAIN VIEW, Calif. - September 24, 2007 - MIPS Technologies, Inc., a leading provider of industry-standard processor architectures and cores for digital consumer, networking, personal entertainment, communications and business applications, today announced that the Hong Kong Applied Science and Technology Research Institute Company Limited (ASTRI) has licensed the low-power MIPS32® M4K® processor core for the development of advanced H.264 video processing applications.
ASTRI's IC design team will design SoCs that focus on next-generation mobile technology, multimedia and performance computing solutions for media processors, portable media players, smartphones, set-top boxes and DTV-markets where MIPS holds a significant leadership position.
"With the emergence of H.264 as the preferred standard for high-quality media distribution and compression, our customers require video processing solutions that offer lower power consumption and system costs without sacrificing performance," said Raymond Chiu, vice president at ASTRI. "Leveraging MIPS' commanding presence in digital consumer applications and the area and power efficiency of the powerful M4K core enables us to deliver innovative designs that shorten production cycles and accelerate time-to-market."
"Video is an increasingly critical component of the services delivered to the digital living room, and we're excited to be part of ASTRI's groundbreaking efforts in furthering the development of next-generation video processing technology," said Brad Holtzinger, vice president of worldwide sales at MIPS Technologies. "Our collaboration gives chip designers ready access to superior technology that combines design flexibility and high quality video with low power consumption."
MIPS Technologies offers SoC designers a comprehensive range of MIPS-Verified™ solutions for high-performance, low-power, cost-effective consumer applications. The small, high-performance M4K core offers a superior solution for multi-CPU SoC designs, which are becoming increasingly popular in next-generation networking and broadband applications.
About ASTRI About MIPS Technologies
Founded in 2001 by the Government of the Hong Kong Special Administrative Region (HKSAR), the Hong Kong Applied Science and Technology Research Institute Company Limited (ASTRI) promotes applied R&D, facilitates technology transfer and commercialization for innovation and technology development, and brings together industry and university R&D assets to enhance Hong Kong's technological competitiveness. For more information, please visit www.astri.org or call + 852 3406 2800.
MIPS Technologies, Inc. (NASDAQ: MIPS) is a leading provider of industry-standard processor architectures and cores for digital consumer, networking, personal entertainment, communications and business applications. The company drives the broadest architectural alliance that delivers 32- and 64-bit embedded RISC solutions to the embedded market, and in combination with its licensees, offers the widest range of robust, scalable processors in standard, custom, semi-custom and application-specific products worldwide. MIPS Technologies currently owns more than 400 patent properties (patents and applications) worldwide and licenses its intellectual property to today's leading semiconductor companies, ASIC developers and system OEMs.
Today, MIPS-Based™ designs are integrated in millions of products around the world, including broadband devices from Linksys, digital cameras from Canon, DTVs and entertainment systems from Sony, DVD Recordable devices from Pioneer, digital set-top boxes from Motorola, network routers from Cisco and laser printers from Hewlett-Packard. Founded in 1998, MIPS Technologies is based in Mountain View, California, with offices worldwide. For more information, please contact (650) 567-5000 or visit http://www.mips.com.