Optimized codecs deliver impressive performance on ARM11 processorsTarrytown, NY -- November 7, 2007
-- Following the recent acquisition of Hantro, On2 Technologies, Inc. has made an immediate impact in the mobile device market by providing a quantum leap in performance of their market leading codecs running on the ARM architecture. With Hantro leading the development of standards-based mobile video solutions and On2’s proprietary VP6 and VP7 codecs penetrating 98% of internet-enabled PCs, the companies’ combined portfolio of hardware and software IP and expertise now provides the ARM® Connected Community with optimal codec solutions for all types of video application.
Optimized for the latest generation of deployed ARM architecture, the On2-Hantro codecs enable rich multimedia and internet experiences on mobile devices. The codecs drive all genres of mobile video applications from camcorder through to enabling the enjoyment of web-based UGC sites such as YouTube, whilst on the go.
'On2 is totally committed to ensuring the best possible user experience when it comes to creating and consuming video. This not only includes playback quality versus data rate but encoding speed and accessibility too,' says Bill Joll, President and CEO of On2. 'Mobile devices will play a central role in the creation and consumption of video and, with more than 5 Billion ARM processors deployed to this market, leveraging the maximum possible video performance from current and future ARM processors is a pre-requisite for us.'
'On2 has done a great job of optimizing these codecs using the SIMD instructions contained in ARM11 processors. Consumers will be able to enjoy longer battery life and access to an unlimited amount of video content in all sizes and formats on their handsets,' says Rob Coombs, global director for mobile solutions marketing at ARM. 'The challenge for our customers is to be able to create, scale and play back the content with no loss in quality while being mindful of power consumption. On2 is well positioned to deliver solutions for this to chip and device manufacturers.'
The On2-Hantro combination brings more than 30 years of mobile and video compression design experience. In a very short time, the company has raised the benchmark for software video codec speed in ARM11™ family-based devices for the Hantro 4100 MPEG-4, 6100 H.264, 7100 VC-1 and 8100 Sorenson Spark software decoders, as well as the 4200 MPEG-4 encoder. Furthermore, On2’s proprietary TrueMotion VP6 decoder, which is used in the Adobe Flash Lite 3 mobile player, gained a massive 50% performance increase on the reference design, achieving playback of 352x288 resolution video at 30fps in only 168MHz.
The performance gain in the ARM11 architecture is achieved through extensive use of the SIMD media processing extensions available within the ARM11 architecture, and On2’s proven expertise of optimizing for the ARM architecture.
On2 Technologies (Amex: ONT) ensures a compelling video experience for any video application anywhere. From low bit rate to high definition (HD), On2 provides optimized video compression technology enabling innovative solutions for application developers, content and service providers, chip vendors, device manufacturers, digital signage companies and beyond.
Through continual innovation On2 satisfies the toughest power, bandwidth and quality requirements for video. The company's proprietary (VP6, VP7) and standards based(MPEG-2, MPEG-4, H.263, H.264, VC-1) codecs dominate with more than 1 Billion deployments in the internet, 200+ Million in mobile and are proven in silicon with over 25 semiconductor manufacturers globally.
Established in 1992 and headquartered in Tarrytown, New York, On2 has offices and partners in Finland, Germany, UK, Japan, China, Taiwan and Korea. Customers include Nokia, Samsung, Sony, Freescale, AMS, Atmel, Adobe/Macromedia (Flash video), AOL, Sony, Skype, Facebook, VideoEgg, Brightcove, Move Networks and XM Satellite Radio. For more information please visit www.on2.com.