Anne-Francoise Pele, EETimes(12/06/2007 5:19 PM EST) GRENOBLE
- With consumer demand for low power, high performances and low prices, the design of mobile multimedia products moves towards system-level approaches. In a panel at the IP 07 Conference this week in Grenoble, France, Gagan Gupta, senior director of product marketing, ARC International plc (Elstree, England), looked to the next chapter in intellectual property (IP) and where IP suppliers will enable innovation.
Looking back in 1994, Gupta said the challenge was to enable integration into SoCs with design practices, timing analysis and testability. "At that time, the Moore's Law inhibited the creation of low-cost SoCs, because increasing complexity results in high design costs," noted Gupta. The IP industry was born on the back of this fact.
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