eASIC Attracts Experienced Sales Executive to Accelerate eASIC’s Rapid Growth in the ASIC and FPGA markets.
Santa Clara, CA -- June 5, 2008 -- eASIC Corporation, a provider of zero mask-charge ASIC devices, today announced that it has appointed Matthew R. Ready as Senior Vice President of Worldwide Sales. Reporting directly to Ronnie Vasishta, eASIC President and CEO. Ready will manage eASIC’s rapid sales growth for the company’s current generation products and also spearhead the worldwide sales strategy for the next generation products. In addition to leading direct sales efforts into eASIC’s worldwide customers, Ready will also assume responsibility for expanding eASIC’s world-wide sales channel partners.
“Matt is a seasoned sales executive with extensive experience in growing semiconductor companies from early stage through to late stage and beyond”, said Ronnie Vasishta, President and CEO of eASIC. “We are delighted to bring on Matt at this exciting period of our revenue ramp. Matt’s experience and versatility will help further accelerate our penetration into the FPGA and ASIC markets, where we have already amassed over one hundred Nextreme design wins in less than eighteen months”.
Ready brings over 25 years of sales and management experience in the semiconductor industry in a variety of roles. Most recently Ready was Vice President of Worldwide Sales at PLX Technology, where he was responsible for all worldwide sales and field application engineers and helped PLX to become the leading supplier of PCI Express Switches. Prior to PLX, Ready has worked at Genesis Microchip, Zeevo, Opti and VLSI Technology. Ready holds a BS degree in Business administration form San Jose State University.
“I am thrilled to be joining the eASIC team at a very exciting time,” said Matthew Ready, Senior Vice President of Sales at eASIC. “The company’s latest funding of $48m in April 2008 together with the market momentum for its zero mask-charge ASIC as demonstrated by the impressive worldwide customer list, spanning system OEM’s, IDMs and ASSP companies, prove that the market is embracing eASIC’s technology”.
eASIC is a fabless semiconductor company offering breakthrough zero mask-charge ASIC devices aimed at dramatically reducing the overall cost and time-to-production of customized semiconductor devices. Low-cost, high-performance and fast-turn ASIC and System-on-Chip designs are enabled through patented technology utilizing Via-layer customizable routing. This innovative fabric allows eASIC to offer ASICs with no mask-charges and no minimum order quantity,
Privately held eASIC Corporation is headquartered in Santa Clara, California. Investors include Khosla Ventures, Kleiner Perkins Caufield and Byers (KPCB), Crescendo Ventures, Advanced Equities Incorporated and Evergreen Partners. For more information, please visit www.eASIC.com