Algotronix appoints Nisko-IES for Israel

August 26, 2008 -- Algotronix Ltd., Edinburgh, UK has appointed Nisko-IES as its distributor in Israel. The agreement provides for Nisko-IES to handle the Algotronix line of Advanced Encryption Standard (AES) products. These are low cost, high performance IP cores that fit into all popular FPGAs or ASICs.

“We are very pleased to announce this agreement with Nisko-IES,” said Tom Kean, Managing Director of Algotronix. “The AES crypto products are well suited to the defence and high performance wired and wireless markets, which are very strong in Israel”.

Adi Michaeli the Technical director of Semiconductors group at Nisko-IES said, “The addition of these IP cores is a powerful addition to our programmable logic lines. We believe that the performance to 10 Gbps and beyond is an excellent fit with the needs of our customer base”.

Telecommunications is estimated to account for over 30% of the total electronics industry in Israel, and is widely recognised as world-class and leading edge. In the defence industry, there are estimated to be around 150 companies, with combined revenues of $3.5B, or 2% of GDP.

Algotronix Ltd is a UK company that has successfully won designs in military and commercial customers. The expansion of support in Israel reflects the importance of encryption in the Israeli market.

Nisko-IES Electronics Agencies is a leading Representative & Distribution Organization within the Israeli Hi-Tech market

For information: http://www.algotronix-store.com

About High Tech Marketing

High Tech Marketing offers a range of marketing and sales services to the semiconductor, electronics and software industries. These include marketing planning, product positioning, campaign literature, competitive analysis and customer related activities.